Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author:   Valentina Chkoniya ,  Ana Oliveira Madsen ,  Paata Bukhrashvili
Publisher:   IGI Global
ISBN:  

9781799831167


Pages:   546
Publication Date:   30 April 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior


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Overview

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Full Product Details

Author:   Valentina Chkoniya ,  Ana Oliveira Madsen ,  Paata Bukhrashvili
Publisher:   IGI Global
Imprint:   Business Science Reference
Dimensions:   Width: 21.60cm , Height: 3.00cm , Length: 27.90cm
Weight:   1.334kg
ISBN:  

9781799831167


ISBN 10:   1799831167
Pages:   546
Publication Date:   30 April 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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