Overview

In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

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9781797126555

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Gillian Tett oversees global coverage of the financial markets for the Financial Times, the world's leading newspaper covering finance and business. In 2007 she was awarded the Wincott prize, the premier British award for financial journalism, and in 2008 was named British Business Journalist of the Year. She speaks regularly at conferences around the world on finance and global markets and has a PhD in social anthropology from Cambridge University. Tett is the author of Anthro-Vision, Saving the Sun: How Wall Street Mavericks Shook Up Japan's Financial World and Made Billions and The Silo Effect: Ordered Chaos, the Peril of Expertise, and the Power of Breaking Down Barriers. Imogen Church, an Earphones Award-winning narrator, trained as an actress at the Drama Centre London, under Christopher Fettes, Yat Malmgren, and Reuven Adiv. Since graduating, she has worked extensively in theater, film, commercials, and comedy sketch work, and she also works regularly as a voice artist. As a screenwriter, her first screenplay won the 2009 award for Best Feature Screenplay at the Reel Women Film Festival in Los Angeles.

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