Overview

For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends--and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck . . . Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones . . .and their results will astonish you.

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Phil Simon (@philsimon) is a sought-after speaker and the award-winning author of eight books, most recently Analytics: The Agile Way. A recognized technology expert, he advises organizations on communications, strategy, data, analytics, and platforms. His contributions have been featured on Harvard Business Review, CNN, the New York Times, and many other sites. He teaches system design, analytics, and business intelligence at Arizona State University's W. P. Carey School of Business. To find out more about Phil and his books, go to philsimon.com. Greg Tremblay is a voice talent and Earphones Award-winning audiobook narrator.

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