Analytics Strategies for Building a Customer-First Company
Author:   Brett E. House
Publisher:   Pearson Education (US)
ISBN:  

9780134174235


Pages:   240
Publication Date:   15 July 2016
Format:   Hardback
Availability:   Not yet available   Availability explained
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Analytics Strategies for Building a Customer-First Company


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Full Product Details

Author:   Brett E. House
Publisher:   Pearson Education (US)
Imprint:   Pearson FT Press
ISBN:  

9780134174235


ISBN 10:   0134174232
Pages:   240
Publication Date:   15 July 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Section 1: A Story of Change: The Customer, Marketing, and the CMO Chapter 1 - The Customer: Past to present Chapter 2 - Marketing: Past to present Chapter 3 - The CMO: Past to present Section 2: Succeeding In The Eye Of the Customer Chapter 4 - The Customer Experience Gap Chapter 5 - Bridging the Gap Section 3: Taking Action From Analytics To Marketing Chapter 6 - Understanding Big 'Customer' Data Chapter 7 - Acting On Your Insights Chapter 8 - Staying Ahead Of The Curve Chapter 9 - The Importance of Omnichannel Chapter 10 - Building A Customer-Centric Marketing Plan Chapter 11 - Proving It Works Chapter 12 - In Conclusion

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Author Information

Brett House has over 14 years of digital marketing strategy, data-driven customer acquisition, loyalty and brand marketing, campaign management, lead generation, marketing automation, yield management, and marketing analytics experience working for companies of all sizes, from breakneck-paced start-ups to some of the largest brands in the country. Over the course of his career, House has built and run successful b2c and b2b marketing programs for organizations such as TiqIQ.com, USA TODAY and GANNETT, Fanatics.com, Unicast (now Sizmek), MediaWhiz, The New York Yankees, Chrysler, Toyota, JCPenney, Kohl's, Hilton, Barnes & Noble, The New Jersey Devils, Yves Rocher, and Hickory Farms. House's hands-on expertise spans all online and mobile channels including programmatic/display, paid search, mobile app acquisition, affiliate marketing, email, social media, SEO, and content marketing. House holds an MBA in Marketing and International Management from Boston University and lives just outside New York City with his wife and two wild and wonderful boys.

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