An Investor’s Perspective on Marketing Excellence: How Objective Marketing Indicants Can Complement Firm Valuations
Author:   Dominik Kemsa
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2019 ed.
ISBN:  

9783658247034


Pages:   125
Publication Date:   31 January 2019
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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An Investor’s Perspective on Marketing Excellence: How Objective Marketing Indicants Can Complement Firm Valuations


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Author:   Dominik Kemsa
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2019 ed.
Weight:   0.454kg
ISBN:  

9783658247034


ISBN 10:   3658247037
Pages:   125
Publication Date:   31 January 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Resource-Based Theory and Marketing Excellence.- Role of Marketing in Investment Decisions.- Identification of Relevant Literature.- Description of Conceptualization.- Development and Evaluation of Secondary Data Indicants.- Aggregation of Developed Indicants to MEXC Dashboard.

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Author Information

Dominik Kemsa worked as a student research assistant and tutor for Prof. Dr. Dr. h.c. mult. Christian Homburg at the chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim. Upon graduation in 2017, he started working at an international management consulting firm.

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