Overview

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Full Product Details

Author:   James C Mccroskey (University of Alabama at Birmingham, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   9th edition
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.650kg
ISBN:  

9780205453511

ISBN 10:   0205453511
Pages:   352
Publication Date:   10 June 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasive Argument.7. Nonverbal Communication.8. Diversity and Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations.10. Informative Messages.11. Message Preparation: Invention.12. Message Preparation: Disposition.13. Message Preparation: Style.14. Introducing and Concluding Messages in Rhetorical Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author Index.Subject Index.

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James C. McCroskey , West Virginia University

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