Overview

An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. In this textbook Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organisations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition include: the re-election of New Labour in 2001

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9780415307079

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Author Information

Brian McNair is Reader in the Department of Film & Media Studies at Stirling University. He is the author of News and Journalism in the UK, fourth edition (2003), The Sociology of Journalism (1998), and Journalism and Democracy (2000)

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