An Integrated Approach to New Food Product Development
Author:   Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plains, New York, USA) ,  I. Sam Saguy (Hebrew University of Jerusalem, Rehovot, Israel) ,  Tim Straus (The Turover Straus Group, Inc., Springfield, Missouri, USA)
Publisher:   Taylor & Francis Inc
ISBN:  

9781420065534


Pages:   504
Publication Date:   24 June 2009
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $504.00 Quantity:  
Add to Cart

Share |

An Integrated Approach to New Food Product Development


Add your own review!

Overview

Full Product Details

Author:   Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plains, New York, USA) ,  I. Sam Saguy (Hebrew University of Jerusalem, Rehovot, Israel) ,  Tim Straus (The Turover Straus Group, Inc., Springfield, Missouri, USA)
Publisher:   Taylor & Francis Inc
Imprint:   CRC Press Inc
Dimensions:   Width: 15.60cm , Height: 3.00cm , Length: 23.40cm
Weight:   0.839kg
ISBN:  

9781420065534


ISBN 10:   142006553
Pages:   504
Publication Date:   24 June 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Howard Moskowitz is president of Moskowitz Inc., founded in 1981. Dr. Moskowitz is an experimental psychologist in the field of psychophysics and inventor of world-class market research technology Sam Saguy is a Professor of Food Science and Technology at The Robert H. Smith Faculty of Agricultural, Food and Environment, The Hebrew University of Jerusalem, where he held the position of the Faculty Director of Research Affairs. He teaches graduate courses on New Product Development, Kinetics and Quality Loss during Processing and Shelf-life, and an undergraduate course on Unit Operations in Food Engineering and Food Technology. Tim Straus is an innovative marketing specialist experienced in the development of new products, new distribution channels and the set-up of new ventures within food organizations. For 25 years, he has applied his unique combination of marketing talents to help a full range of companies grow existing lines and successfully enter new categories.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now