Overview
Maxine Adler is a force of nature. We feel blessed to have met her. -Michele Kleier, co-star of HGTV's Selling New York, 2010-14. Maxine Adler has been accustomed to shining the spotlight on others. In her more than four decades in public relations, she helped clients-from start-ups to public companies-enhance their images, reach their targets, and gain positive exposure. Through her own firm, Adler created the buzz for a diverse range of clientele, soon finding her niche in luxury real estate development, architecture, and interior design-focused PR. Now she is stepping into the spotlight herself and sharing experiences and tools of her trade. With Judy Goldstein, her longtime collaborator, Adler recounts her most memorable moments. Sometimes clients wanted a confidante; other times, a crisis specialist or psychologist. Long before the Internet and social media, as her journey began, this respected practitioner served clients the old-fashioned way. As a face-to-face communicator, she delivered highly personalized service at all hours, as well as innovative strategies and alliances that helped visionaries shape the skyline, shoreline, and landscape of South Florida. These tales from the PR trenches-from experts in the know-are invaluable to anyone looking for insight into the business.
Full Product Details
Author: Judy Goldstein ,
Maxine Adler
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 15.20cm
, Height: 1.30cm
, Length: 22.90cm
Weight: 0.333kg
ISBN: 9781541266278
ISBN 10: 1541266277
Pages: 244
Publication Date: 08 March 2017
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
From her first public relations position in the health care industry in Passaic, New Jersey, at the start of the seventies, until her retirement in 2016 from the South Florida PR agency she presided over for thirty-eight years, Maxine Adler enjoyed a career rich with experience and achievement. As an icon, particularly of luxury design and real estate-focused PR, Adler had an inside seat while helping her clients successfully meet challenges and turn their visions and plans into reality. Judy Goldstein began her career writing advertising copy in New York City and Miami before working as a writer/editor in the print media and PR fields in South Florida. A seasoned professional, she joined Adler's agency as vice president in 1996 and retired in 2014. Goldstein's press releases and feature articles have been published locally, nationally, and internationally. Additionally, she authored a collection of free verse, At Forty: Poems from the Heart.
