Overview

Unlock the blueprint to exceptional product design with 'An Industrial Design Guide Vol. 01: Understanding the Science of Product Design'. This comprehensive volume is your guide to mastering the intricate art and scientific principles behind creating innovative, user-centric products. It examines the methodologies, strategies, and insights shaping future products. Whether you are a seasoned professional or an aspiring designer, this book is your gateway to elevating your craft and impacting the dynamic world of product innovation. It is designed as a comprehensive roadmap in Industrial Design, aiming to provide an indispensable guide for researching, conceiving, and efficiently developing innovative product concepts. It is also structured as a complementary reference, encapsulating the scientific approach to the initial stages of product design. With a rich array of design tools, it validates and streamlines the embryonic stages of product development. Fostering an appreciation for integrating cultural diversity within the discipline, this book examines historical contexts, design theories, and principles, offering a detailed exploration of product design activities, guidelines, and classifications. To ensure clarity and practicality, this book employs simplified diagrams and concise historical recounts detailing methodologies, human-centered design approaches, research methods, execution strategies, and practical design communication. Packed with invaluable resources, including three design templates, seven historical timelines, over 50 schemas, and 100+ illustrations, it is an indispensable toolkit for anyone seeking mastery in industrial design.

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Reviews

"Pratik Sonawale wrote: ""Five stars hardly seem sufficient for a work of this caliber. If you're passionate about design, this guidebook is an absolute must-have in your collection. Prepare to be inspired, enlightened, and equipped with the tools to take your design prowess to exhilarating new heights."" Moe Kasim wrote: ""Golden coin, super easy and helpful, and a real book that you will need to add to your knowledge and bookcase as it will be always handy just like a dictionary . . ."""

Author Information

Prof. Jr. Neville Songwe boasts a distinguished career spanning over 18 years, marked by extensive expertise in product design, UX design, and entrepreneurship, which he's cultivated across a global spectrum, from Africa and Europe to North America and Asia. His fluency in English, Italian, and French underscores his international reach. Currently, he holds the esteemed full-time position of Professor of Industrial Design at the Savannah College of Art and Design (SCAD) in Savannah, Georgia, USA, a role he has embraced since 2017. Concurrently, he is the founder and principal of Joneso Design, a product design consulting firm.Prof. Songwe's academic journey began with a Bachelor of Fine Arts (BFA) degree in industrial design and visual communication from the prestigious Istituto Superiore per le Industrie Artistiche (ISIA) in Rome, Italy. His unwavering commitment to academic excellence led him to pursue a Master's degree in industrial design (MID) at the renowned Rhode Island School of Design (RISD) in Providence, Rhode Island, USA. His brilliance and dedication earned him the ""President Scholar"" scholarship and the Industrial Design Faculty Award in 2005 at RISD. Carmen Andrisani, an alumna of Università degli Studi di Roma ""La Sapienza"" in Rome, Italy, stands out as a distinguished professional with a rich southern Italian design heritage. Armed with a Master of Science in Business Communications and a Bachelor of Arts in Business/Mass Communications, Carmen's academic journey showcases her commitment to mastering the nuances of effective communication within the vibrant landscape of business.A versatile professional, Carmen's passion for design and communication is deeply rooted in her southern Italian heritage. Her educational background reflects a harmonious blend of business acumen and a profound appreciation for the interplay between design aesthetics and impactful messaging. Carmen embodies a unique set of skills, driven by her commitment to bridging the gap between the visual allure of design and the power of strategic communication.Beyond her academic achievements, Carmen's journey is fueled by a genuine enthusiasm for merging design prowess with strategic communication to craft narratives that resonate across diverse audiences. With a heritage rooted in the rich design traditions of southern Italy, Carmen brings a unique perspective and a commitment to excellence in both her creative and communicative endeavors.

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