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9789462981058

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Proper protocol is essential to effective diplomacy and business. This important and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world. - Ambassador Ivo H. Daalder, former US Permanent Representative to NATO and President of the Chicago Council on Global Affairs[-] [-] I think that the authors' intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol. - Professor Jaap de Hoop Scheffer, former Secretary-General of NATO[-] [-] A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that. - Martin van Pernis, former President of the Board of Siemens, the Netherlands

Proper protocol is essential to effective diplomacy and business. This important and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world. - Ambassador Ivo H. Daalder, former US Permanent Representative to NATO and President of the Chicago Council on Global Affairs I think that the authors' intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol. - Professor Jaap de Hoop Scheffer, former Secretary-General of NATO A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that. - Martin van Pernis, former President of the Board of Siemens, the Netherlands

Author Information

Gilbert Monod de Froideville served for more than seventeen years as Master of Ceremonies of Her Majesty Queen Beatrix of the Netherlands. He also served as Consul General in Chicago, worked in the Middle East as a consultant at one of the Royal Courts and is the Director of Protocol International. Mark Verheul is Head of Protocol of The Hague, the International City of Peace and Justice. He also worked in different capacities at the ""Protocolbureau"", the Dutch Royal Household and the Royal Hashemite Court in Jordan.

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