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OverviewFull Product DetailsAuthor: Michael Pokorny (London Metropolitan Museum, UK) , John Sedgwick (London Metropolitan University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Volume: 26 Dimensions: Width: 15.60cm , Height: 2.00cm , Length: 23.40cm Weight: 0.589kg ISBN: 9780415458672ISBN 10: 0415458676 Pages: 368 Publication Date: 01 September 2007 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. The Characteristics of Film as a Commodity 2. America's Master: The European Film Industry in the United States, 1907 to 1920 3. Stars and Stories: How Films Became Branded Products 4. Revenue Sharing and the Coming of Sound 5. The Block Booking of Films Re-examined 6. Warner Bros. in the Inter-War Years: Strategic Responses to the Risk Environment of Film Making 7. Product Differentiation at the Movies: Hollywood 1946 to 1965 8. Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry 9. Movie Contracts: Is ‘Net’ ‘Gross’? 10. Hollywood and the Risk Environment of Movie Production in the 1990's 11. Understanding Hollywood's Organization and Continuing SuccessReviews'An impressive collection of impeccable scholarship, An Economic History of Film’ is bound to become indispensable reading for every scholar of film who agrees that in order to fully understand the cultural impact of film, one has to study the economics of the business as well.' Historical Journal of Film, Radio and Television 'An impressive collection of impeccable scholarship, An Economic History of Film' is bound to become indispensable reading for every scholar of film who agrees that in order to fully understand the cultural impact of film, one has to study the economics of the business as well.' Historical Journal of Film, Radio and Television Author InformationMichael Pokorny, John Sedgwick Tab Content 6Author Website:Countries AvailableAll regions |