An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
Author:   Jamie Turner ,  Chuck Moxley
Publisher:   McGraw-Hill Education
ISBN:  

9781264268542


Pages:   320
Publication Date:   18 November 2021
Format:   Hardback
Availability:   Available To Order   Availability explained
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An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing


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Author:   Jamie Turner ,  Chuck Moxley
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Dimensions:   Width: 16.00cm , Height: 3.60cm , Length: 23.60cm
Weight:   0.535kg
ISBN:  

9781264268542


ISBN 10:   1264268548
Pages:   320
Publication Date:   18 November 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Jamie Turner is an internationally recognized author, university professor, and professional speaker who has created successful marketing campaigns for many of the world's top brands. He regularly appears in major media outlets as one of today's leading marketing experts. Chuck Moxley has co-founded three Bay Area technology companies during the course of his career and has developed innovative marketing campaigns for major brands and many tech startups. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at both the corporate level and the university level on the ethical use of data and its impact on business and society.

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