American Patriotism and Corporate Identity in Automobile Advertising: «What’s Good for General Motors Is Good for the Country and Vice Versa?»

Author:   Markus Weik
Publisher:   Peter Lang AG
Edition:   New edition
Volume:   72
ISBN:  

9783631776940


Pages:   362
Publication Date:   14 March 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $169.09 Quantity:  
Add to Cart

Share |

American Patriotism and Corporate Identity in Automobile Advertising: «What’s Good for General Motors Is Good for the Country and Vice Versa?»


Add your own review!

Overview

The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental values represented by politics, business, and society. The author examines which textual and visual strategies GM uses in its image advertising to establish and maintain its patriotic American image. He argues that GM’s advertising campaigns follow a patriotic leitmotif and are consistently in line with American core values, often generating new patriotic ideas.

Full Product Details

Author:   Markus Weik
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Volume:   72
Weight:   0.536kg
ISBN:  

9783631776940


ISBN 10:   3631776942
Pages:   362
Publication Date:   14 March 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

American Core Values – Patriotism – Consumer Culture – Image – Automobile Advertising – General Motors – Dinah Shore – «See the USA in Your Chevrolet» – «Baseball, Hot Dogs, Apple Pie and Chevrolet» – «The Heartbeat of America» – «Keep America Rolling» – «An American Revolution» – «Life. Liberty. And the Pursuit» – «Rethink American»

Reviews

Author Information

Markus Weik studied American Studies, English Literature and Culture, and Physical Education at Johannes Gutenberg University Mainz and the University of Kansas in Lawrence (USA). He earned his Master’s degree and PhD in Mainz and is currently working as a media spokesperson at a large German corporation.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List