Overview

This text provides a broad overview of the electronic media, ranging from a theoretical to a professional perspective. The purpose of the text, as defined by the authors is three-fold: it serves as a foundation for the professionally-oriented student by defining terms and organizational patterns of the electronic media business; it provides foundational information for upper-division course offerings (such as programming, management, and sales) that students might take in broadcasting and telecommunication; it serves a basic consumer education tool for liberal arts students of the electronic media. The book also acknowledges that production - what goes on behind the scenes - is as much a part of the process as what is seen and heard by the consumer.

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9780534195663

Table of Contents

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Preface. Introduction: Convergence and the Electronic Media. Part One: Electronic Media History, Foundations, and the Law. 1. Foundations of Electronic Media. 2. Electronic Media since World War II. 3. Wired and Wireless Interpersonal Telecommunication Systems. 4. Foundations of Electronic Media Regulation. 5. Operational Regulations for the Electronic Media. Part Two: The Business of Electronic Media: Systems, Sales, and Programming. 6. Patterns of Media Organization and Ownership. 7. Commercial and Economic Structures. 8. Radio Programming. 9. Broadcast Television Programming. 10. News and Information Programming. 11. Audience Analysis and Marketing. 12. Corporate and Instructional Electronic Media. Part Three: Electronic Media Technology. 13. Audio and Video Systems. 14. Electronic Media Distribution Systems. Part Four: Electronic Media and Society. 15. The Global Media Village. 16. Effects and Influences of the Electronic Media. Glossary. Index.

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