Overview

Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

Full Product Details

Author:   Nancy Lynch Street ,  Marilyn J. Matelski
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Edition:   3rd Revised edition
Dimensions:   Width: 17.80cm , Height: 1.80cm , Length: 25.40cm
Weight:   0.608kg
ISBN:  

9781476672274

ISBN 10:   147667227
Pages:   341
Publication Date:   06 August 2019
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Table of Contents Acknowledgments Introduction Chronology of ­Chinese–American Trade, 1786–2022  1. The Chinese Worldview  2. Issues in Globalization  3. China’s Changing Consumer Landscape  4. Case Study: Educational Programs and Exchanges in China  5. Case Study: Two Art Exhibitions Cross the Pacific  6. Case Study: “America Runs on Dunkin’” … But Will China?  7. Case Study: The Holiday Inn Network in ­China—More Is Better  8. Case Study: DaimlerChrysler—Silence in China After the “Deal delete delete Heard ’Round the World”  9. Case Study: The Foxboro ­Company—Infrastructure’s Hidden Jewel 10. Case Study: The 2008 Beijing ­Olympics—Panning for “The Gold” 11. Epilogue Appendix A: China Profile Appendix B: Traditional Chinese Holidays and Festivals Appendix C: Contrasting Cultures Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange Appendix E: Information and Resources Appendix F: Norms for Negotiation Glossary Chapter Notes Select Bibliography Index

Reviews

Reviews of previous editions: recommended - Choice an excellent introduction to current Chinese culture - Catholic Library World.

Reviews of previous editions: “recommended”—Choice “an excellent introduction to current Chinese culture”—Catholic Library World.

Reviews of previous editions: recommended --Choice; an excellent introduction to current Chinese culture --Catholic Library World.

Author Information

Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts. Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.

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