American Advertising in Poland: A Study of Cultural Interactions Since 1990
Author:   Jeffrey K. Johnson
Publisher:   McFarland & Co Inc
ISBN:  

9780786437979


Pages:   244
Publication Date:   29 December 2008
Recommended Age:   From 18 years
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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American Advertising in Poland: A Study of Cultural Interactions Since 1990


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Overview

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

Full Product Details

Author:   Jeffrey K. Johnson
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.286kg
ISBN:  

9780786437979


ISBN 10:   0786437979
Pages:   244
Publication Date:   29 December 2008
Recommended Age:   From 18 years
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Table of Contents Acknowledgments      Introduction      1. In the Beginning: Socialist-Era Advertising      2. McPoland      3. Levi’s: Rebellion in a Size 6      4. When the Chips Are Down: Frito-Lay Poland      5. Red, White, and Cola: Coca-Cola Advertising in Poland      Conclusion      Works Cited      Index     

Reviews

Johnson's study should serve as an ideal model for all future examinations of commercial advertising...provides an incisive and extremely perceptive analysis of how advertising works as popular culture narrative...brilliant...wonderfully well-written...one of the best I have ever read --<i>The Journal of Popular Culture.</i>


Author Information

Jeffrey K. Johnson, a World War II historian for the Joint POW/MIA Accounting Command in Honolulu, Hawaii, is the author of several books and articles.

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