Overview

"This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which ""cured"" pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated ""that clinging film"" and to copywriters who ""wondered where the yellow went,"" the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand."

Full Product Details

Author:   Kerry Segrave
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.322kg
ISBN:  

9780786447541

ISBN 10:   0786447540
Pages:   238
Publication Date:   10 February 2010
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Table of Contents Preface      Introduction      1. From Ancient Times to 1899      2. Toothbrushes, 1900–1945      3. Toothpaste, 1900–1945      4. Toothpaste, Advertising and Marketing, 1900–1945      5. Toothpaste, Advertising Challenged, 1900–1945      6. Toothpaste, 1946–1960      7. Toothpaste, Advertising and Marketing, 1946–1960      8. Toothpaste, Advertising Challenged, 1946–1960      9. Toothbrushes, 1946–2008      10. Electric Toothbrushes, 1940s–2008      11. Crest Toothpaste, 1960–2008      12. Toothpaste, New Wonders, 1960–2008      13. Toothpaste, General, 1960–2008      14. Toothpaste, Advertising and Marketing, 1960–2008      15. Conclusion      Chapter Notes      Bibliography      Index     

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Author Information

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.

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