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9781479818525

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This engaging book provides a nuanced probing of the vast and complex literature on the 'soft power' of television here and abroad to examine how TV shapes the views of foreign born and U.S. millennials about representations of class, race, ethnicity, and gender in America. Through grounded analysis, the findings reveal not only the influence of viewers' social and cultural backgrounds on their reception of American television programs, they also transform our understanding of the cultural embeddedness of the global television industry. -Denise Bielby, Author of Global TV: Exporting Television and Culture in the World Market Clara Rodr guez has produced an incisive and provocative study. Through intensive interviews and a thoughtful examination of scholarly literature on the media, she has provided a revealing examination of American television's influence on global perceptions of the life and values of the United States.This is a landmark study of television's role in shaping popular views of our nation, particularly its racial, ethnic, class, and gender diversity. -Carlos E. Cort s, Author of The Children Are Watching: How the Media Teach about Diversity It may be useful for undergraduate courses in research methodology, particularly for the open and honest introduction that explains Rodriguez's reason for conducting the study in the first place. Rodriguez's expertise as a sociologist comes through here and she is systematic in approach and easy and enjoyable to read in analysis. -Journalism & Mass Communication Quarterly This insightful book delves into the influence that watching US TV shows has on the viewers' preconceptions and perceptions about race, class, and gender, and to what extent they are aware of this influence...[A] timely and important contribution in understanding the global dominance of US TV. -Choice

Clara Rodriguez has produced an incisive and provocativestudy. Through intensive interviews anda thoughtful examination of scholarly literature on the media, she has provideda revealing examination of American television's influence on globalperceptions of the life and values of the United States.This is a landmark study of television's rolein shaping popular views of our nation, particularly its racial, ethnic, class,and gender diversity. -Carlos E. Cortes,Author of The Children Are Watching: How the Media Teach about Diversity This engaging book providesa nuanced probing of the vast and complex literature on the `soft power' oftelevision here and abroad to examine how TV shapes the views of foreign bornand U.S. millennials about representations of class, race, ethnicity, and genderin America. Through grounded analysis,the findings reveal not only the influence of viewers' social and culturalbackgrounds on their reception of American television programs, they alsotransform our understanding of the cultural embeddedness of the globaltelevision industry. -Denise Bielby,Author of Global TV: Exporting Television and Culture in the World Market

All in all, the book presents interesting empirical findings ... It would most certainly be of interest to academics interested in audience research and the role of American TV. -- European Journal of Communication This is an interesting and important book, as it provides sorely lacking data on not only viewer impressions of television (rather than the content analyses more common in media studies) but also on those of two populations of viewers; it also provides insight into how foreigners see the United States. This book would be very useful in an introduction to sociology class, as well as classes related to globalization or media studies. It is accessible for an undergraduate or even high school audience. * American Journal of Sociology * Clara Rodriguez has produced an incisive and provocative study. Through intensive interviews and a thoughtful examination of scholarly literature on the media, she has provided a revealing examination of American televisions influence on global perceptions of the life and values of the United States.This is a landmark study of televisions role in shaping popular views of our nation, particularly its racial, ethnic, class, and gender diversity. -- Carlos E. Cortes,Author of The Children Are Watching: How the Media Teach about Diversity This engaging book provides a nuanced probing of the vast and complex literature on the & soft power of television here and abroad to examine how TV shapes the views of foreign born and U.S. millennials about representations of class, race, ethnicity, and gender in America. Through grounded analysis, the findings reveal not only the influence of viewers social and cultural backgrounds on their reception of American television programs, they also transform our understanding of the cultural embeddedness of the global television industry. -- Denise Bielby,Author of Global TV: Exporting Television and Culture in the World Market This insightful book delves into the influence that watching US TV shows has on the viewers preconceptions and perceptions about race, class, and gender, and to what extent they are aware of this influence[A] timely and important contribution in understanding the global dominance of US TV. * Choice * It may be useful for undergraduate courses in research methodology, particularly for the open and honest introduction that explains Rodriguezs reason for conducting the study in the first place. Rodriguezs expertise as a sociologist comes through here and she is systematic in approach and easy and enjoyable to read in analysis. * Journalism & Mass Communication Quarterly *

Clara Rodriguez has produced an incisive and provocativestudy. Through intensive interviews anda thoughtful examination of scholarly literature on the media, she has provideda revealing examination of American television's influence on globalperceptions of the life and values of the United States.This is a landmark study of television's rolein shaping popular views of our nation, particularly its racial, ethnic, class,and gender diversity. -Carlos E. Cortes,Author of The Children Are Watching: How the Media Teach about Diversity This insightful book delves into the influence that watching US TV shows has on the viewers' preconceptions and perceptions about race, class, and gender, and to what extent they are aware of this influence...[A] timely and important contribution in understanding the global dominance of US TV. -Choice This engaging book providesa nuanced probing of the vast and complex literature on the `soft power' oftelevision here and abroad to examine how TV shapes the views of foreign bornand U.S. millennials about representations of class, race, ethnicity, and genderin America. Through grounded analysis,the findings reveal not only the influence of viewers' social and culturalbackgrounds on their reception of American television programs, they alsotransform our understanding of the cultural embeddedness of the globaltelevision industry. -Denise Bielby,Author of Global TV: Exporting Television and Culture in the World Market

Clara Rodriguez has produced an incisive and provocative study. Through intensive interviews and a thoughtful examination of scholarly literature on the media, she has provided a revealing examination of American television's influence on global perceptions of the life and values of the United States.This is a landmark study of television's role in shaping popular views of our nation, particularly its racial, ethnic, class, and gender diversity. -Carlos E. Cortes,Author of The Children Are Watching: How the Media Teach about Diversity This engaging book provides a nuanced probing of the vast and complex literature on the `soft power' of television here and abroad to examine how TV shapes the views of foreign born and U.S. millennials about representations of class, race, ethnicity, and gender in America. Through grounded analysis, the findings reveal not only the influence of viewers' social and cultural backgrounds on their reception of American television programs, they also transform our understanding of the cultural embeddedness of the global television industry. -Denise Bielby,Author of Global TV: Exporting Television and Culture in the World Market

Clara Rodriguez has produced an incisive and provocative study. Through intensive interviews and a thoughtful examination of scholarly literature on the media, she has provided a revealing examination of American television's influence on global perceptions of the life and values of the United States.This is a landmark study of television's role in shaping popular views of our nation, particularly its racial, ethnic, class, and gender diversity. -Carlos E. Cortes, Author of The Children Are Watching: How the Media Teach about Diversity This engaging book provides a nuanced probing of the vast and complex literature on the 'soft power' of television here and abroad to examine how TV shapes the views of foreign born and U.S. millennials about representations of class, race, ethnicity, and gender in America. Through grounded analysis, the findings reveal not only the influence of viewers' social and cultural backgrounds on their reception of American television programs, they also transform our understanding of the cultural embeddedness of the global television industry. -Denise Bielby, Author of Global TV: Exporting Television and Culture in the World Market

Author Information

Clara E. Rodríguez is Professor of Sociology at Fordham University's College at Lincoln Center. She is the author of numerous books and has been Visiting Professor at Columbia University, MIT, and Yale University. She has also been a Visiting Scholar at the Russell Sage Foundation and a Senior Fellow at the Smithsonian Institution's National Museum of American History. She was previously the Dean of Fordham University's College of General Studies.

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