Ambush Marketing in Sports
Author:   Gerd Nufer (Reutlingen University, Germany)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415626781


Pages:   176
Publication Date:   11 March 2013
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Ambush Marketing in Sports


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Full Product Details

Author:   Gerd Nufer (Reutlingen University, Germany)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 23.40cm
Weight:   0.440kg
ISBN:  

9780415626781


ISBN 10:   0415626781
Pages:   176
Publication Date:   11 March 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Gerd Nufer is Professor of Business Administration specializing in Marketing and Sport Management at Reutlingen University, Germany. He is also Director of the German Institute for Sport Marketing based at the same university. Gerd worked in the marketing industry before moving into academia and has published widely on the subject in both journals and books.

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