Overview

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law.

Full Product Details

Author:   Phillip Johnson
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Edition:   3rd Revised edition
Dimensions:   Width: 18.00cm , Height: 4.00cm , Length: 25.50cm
Weight:   1.280kg
ISBN:  

9780198845201

ISBN 10:   0198845200
Pages:   656
Publication Date:   04 March 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part A - Ambush Marketing, Concepts, Developments, and Incidents 1: Ambush Marketing 2: The Evolution of Ambush Marketing Laws Part B- Ambush Marketing: United Kingdom and European Union Law 3: Trade Marks and Merchandising 4: Passing Off, Copyright, and Designs and Related Rights 5: Symbols and Emblems 6: Sui Generis Protection against Ambush Marketing By Association 7: Licensing, Broadcasting, and Exhaustion 8: Advertising and Trade Regulation 9: Selling Tickets or Using them for Promotional Purposes 10: Civil and Criminal Proceedings and Border Control Part C: Ambush Marketing: Laws around the World 11: International Context 12: Australia 13: Canada 14: New Zealand 15: South Africa 16: United States

Reviews

This book is a very useful tool for those interested in sports law and ambush marketing ... the book is an absolute must-read for anyone advising on intellectual property rights in the sports sector. * Desiree Fields, The Trademark Reporter *

This book is a very useful tool for those interested in sports law and ambush marketing ... the book is an absolute must-read for anyone advising on intellectual property rights in the sports sector. * Désirée Fields, The Trademark Reporter *

Author Information

Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.

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