Overview

As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in this priceless insider guide, they show readers why Amazon is the marketplace that will bring them more cash and more customers. With tangible tips and advice, readers will learn how to build their business on the Amazon platform without constraints and without all the hassles, and how to leverage the platform to increase their profits. In Amazon Top Sellers, you’ll discover how to: navigate the Amazon marketplace; set the right price for merchandise; drive more traffic to your product pages; achieve consistently high feedback ratings; become an Amazon Pro Merchant; open more than one Amazon Webstore; source the best products; and more. The benefits of selling on Amazon are legion--sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. That’s why those who have made a fortune on eBay are moving their merchandise over to Amazon. As the web’s number one retailer with millions of customers, the opportunities and benefits to selling on this platform are endless.

Full Product Details

Author:   Brad Schepp ,  Debra Schepp
Publisher:   HarperCollins Focus
Imprint:   Amacom
Edition:   Special ed.
Dimensions:   Width: 19.00cm , Height: 2.00cm , Length: 23.60cm
Weight:   0.562kg
ISBN:  

9780814410349

ISBN 10:   0814410340
Pages:   320
Publication Date:   16 May 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

CONTENTS ACKNOWLEDGMENTS ix INTRODUCTION 1 CHAPTER 1 AMAZON, AND YOU'RE DONE 9 CHAPTER 2 WHICH WAY SHOULD I GO? 35 CHAPTER 3 YOU HAVE TO BUY IT BEFORE YOU CAN SELL IT 61 CHAPTER 4 CREATING GREAT PRODUCT DETAIL PAGES 91 CHAPTER 5 AUTOMATING YOUR AMAZON BUSINESS 119 CHAPTER 6 CUSTOMER SERVICE WITHOUT THE SMILE 145 CHAPTER 7 MARKETING YOUR AMAZON BUSINESS 177 CHAPTER 8 SHIPPING: THE WORKHORSE OF YOUR OPERATION 217 CHAPTER 9 LIFE BEYOND AMAZON: SELLING THROUGH OTHER VENUES 251 APPENDIX A AMAZON'S ASSOCIATES PROGRAM 285 APPENDIX B THE 18 BEST RESOURCES FOR RESEARCHING ANYTHING AMAZON 291 INDEX 299

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Author Information

Brad and Debra Schepp are the authors of 14 books, including the popular eBay PowerSeller Secrets, and their work has been featured in publications such as Newsweek, Life Magazine, The Chicago Tribune, and U.S. News and World Report.

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