Overview

Full Product Details

Author:   Robert Dilenschneider
Publisher:   HarperCollins Focus
Imprint:   Amacom
Edition:   Special ed.
Dimensions:   Width: 18.80cm , Height: 2.60cm , Length: 25.90cm
Weight:   0.661kg
ISBN:  

9780814415252

ISBN 10:   0814415253
Pages:   256
Publication Date:   17 February 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

CONTENTS Foreword by Maria Bartiromo, xi Acknowledgments, xiii Introduction, 1 SECTION ONE PREREQUISITES FOR DIGITAL COMMUNICATIONS 1 Websites, 11 2 Blogs and Microblogs, 23 3 Monitoring the Internet, 33 4 Measurement—Why, What, How, 43 5 Internet Risks and Security, 53 SECTION TWO REACHING OUT 6 Media Relations, 65 7 Trade Media, 79 8 Organizational Communications, 89 9 Rumor Management, 101 10 Crisis Communications, 111 SECTION THREE THE BROADER PR SPECTRUM 11 Government Relations, 123 12 Travel and Tourism, 135 13 Investor Relations, 143 14 The Annual Report, 157 SECTION FOUR MAKING IT HAPPEN 15 Speeches as Unique Signatures, 167 16 Composing Presentations, 177 17 Talk—Formal or Familiar, 187 18 Bylined Material—In All Media, 201 19 Market Research, 211 Afterword by Marshall Loeb, 221 Appendix: Tactics for Keeping Up Digitally, 223 Noteworthy Resources, 225 Index, 227 About the Author, 239

Reviews

"Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR professionals to take advantage of 21st century communications innovations.... Readers just entering the work force and experts struggling with the digital age transition will put this manual to great use." -- Publishers Weekly

Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR professionals to take advantage of 21st century communications innovations.... Readers just entering the work force and experts struggling with the digital age transition will put this manual to great use. --Publishers Weekly

Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR professionals to take advantage of 21st century communications innovations.... Readers just entering the work force and experts struggling with the digital age transition will put this manual to great use. -- Publishers Weekly

Author Information

ROBERT L. DILENSCHNEIDER (New York, NY) is the founder and principal of The Dilenschneider Group, a public relations and communications consulting firm. He is the former president and chief executive officer of Hill and Knowlton, Inc. and the author of many books including Power and Influence.

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