Overview

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Overland in Always On: Digital Brand Strategy in a Big Data World. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready--you're always on!

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Arve Peder Overland has been at the forefront of digital marketing since the mid-nineties. He has spent most of his career in the United States, where he led a digital agency, working with some of the world's leading companies and brands. Before joining id.mngmnt, a management consulting firm specializing in customer intelligence as a partner, Arve served as Digital Practice Director for Hill+Knowlton Strategies Europe, a WPP company. At id.mngmnt, Arve heads up the digital consulting practice, focusing on building result-oriented digital strategies for clients and developing governance practices that reduce risk and monitor performance. Timothy Andres Pabon is an actor and Spanish and English voice-over artist/audiobook narrator from Washington DC. He has over 140 books on Audible.com, one of which was nominated for a 2015 Society of Voice Arts and Sciences Award and another which was awarded an AudioFile Earphones award as part of an ensemble audiobook cast in 2014. His voice-over clients include Gabrielle Giffords, Hillary Clinton, The Sierra Club, NBC, and the 10-episode series Chasing Che on National Geographic. He has been seen on House of Cards seasons 3 and 4 as Mark, a White house press correspondent. He has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor he has worked Off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, The Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre. Tim is a proud father of two children, and a member of AFTRA/SAG and Actor's Equity.

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