Overview

Funding your business shouldn't feel like a guessing game. Whether you're running a small manufacturing shop, a busy café, a growing recruitment agency, or a service business that's finally starting to scale - sooner or later, you'll hit a point where the money you have doesn't quite stretch to the money you need. Alternative Lending Demystified strips out the jargon and the noise to show you what's really out there - crowdfunding, loans, bonds, invoice finance, grants, and more - and how to make them work for you without losing your mind. Inside, you'll find: Plain-English breakdowns of every major funding route, with real examples from UK businesses. How to get your books, forecasts, and pitch ready so lenders, investors, and platforms take you seriously. The truth about short-term loans, invoice finance, and bonds - what works, what to avoid, and how to keep control. Practical steps to match the right funding to the right moment, whether you're plugging a short-term cash gap or planning for growth. Real stories, real numbers, and no Shoreditch nonsense - just straight, actionable advice for owners who need clarity, not buzzwords. This isn't theory. It's a toolkit - written for real businesses in the real world, where time is short, margins are tight, and every decision matters. If you're ready to stop guessing, start planning, and finally feel in control of your funding options, this book is for you.

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