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9780760398425

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""Encyclopedic and exhaustive, populated by both familiar names and fresh voices, Alternative for the Masses will, like all of Mr. Prato's books, prove invaluable to anyone interested in the history of modern popular music."" --Michael Azerrad, author of The Amplified Come as You Are: The Story of Nirvana ""All too often, histories of '90s alt-rock start and end with Nirvana's Nevermind. Greg Prato's entertaining and comprehensive Alternative for the Masses reframes that narrative, skillfully weaving together the diverse voices of the artists, producers, and engineers who crafted the songs and the sound that defined an era."" --Greg Renoff, author of Van Halen Rising ""Alternative for the Masses"" presents a dazzling array of commentary from the leading lights of the underground music scene. A great reminder that ""alternative rock"" meant more than just bands from the Pacific Northwest."" --Gillian G. Gaar, author, ""Entertain Us: The Rise of Nirvana"" ""If your definition of ""alternative music"" is Nirvana, the Smiths, and Radiohead, you're missing out on perhaps a more profound and outrageous collection of talented outliers. Greg Prato's oral history of alt-rock is an absorbing deep dive into an era when--for a short and wondrous time--freaks and geeks ruled the world."" --Brad Tolinski, author of MC5: An Oral Biography of Rock's Most Revolutionary Band ""Prolific author Greg Prato has delivered his masterpiece with Alternative Rock For The Masses, an oral history of the 90s alt-rock revolution, from its roots in the most intimate clubs to its major label ascent, and beyond. A literary love buzz indeed!"" --Steven Blush, author/filmmaker, American Hardcore ""Connect the dots between the American underground of the eighties to the mainstream of the nineties, and beyond."" --Dave Markey

“… a comprehensive oral history… adds up to a multifaceted portrait of a vital chapter in rock history.”  * Publishers Weekly *

""All too often, histories of '90s alt-rock start and end with Nirvana's Nevermind. Greg Prato's entertaining and comprehensive Alternative for the Masses reframes that narrative, skillfully weaving together the diverse voices of the artists, producers, and engineers who crafted the songs and the sound that defined an era."" --Greg Renoff, author of Van Halen Rising ""Alternative for the Masses"" presents a dazzling array of commentary from the leading lights of the underground music scene. A great reminder that ""alternative rock"" meant more than just bands from the Pacific Northwest."" --Gillian G. Gaar, author, ""Entertain Us: The Rise of Nirvana"" ""Encyclopedic and exhaustive, populated by both familiar names and fresh voices, Alternative for the Masses will, like all of Mr. Prato's books, prove invaluable to anyone interested in the history of modern popular music."" -- --Michael Azerrad, author of The Amplified Come as You Are: The Story of Nirvana ""If your definition of ""alternative music"" is Nirvana, the Smiths, and Radiohead, you're missing out on perhaps a more profound and outrageous collection of talented outliers. Greg Prato's oral history of alt-rock is an absorbing deep dive into an era when--for a short and wondrous time--freaks and geeks ruled the world."" --Brad Tolinski, author of MC5: An Oral Biography of Rock's Most Revolutionary Band ""Prolific author Greg Prato has delivered his masterpiece with Alternative Rock For The Masses, an oral history of the 90s alt-rock revolution, from its roots in the most intimate clubs to its major label ascent, and beyond. A literary love buzz indeed!"" --Steven Blush, author/filmmaker, American Hardcore ""Connect the dots between the American underground of the eighties to the mainstream of the nineties, and beyond."" --Dave Markey

Author Information

Greg Prato is a Long Island, New York-based journalist who has written for Rolling Stone, Billboard, and Songfacts. He has written over 40 books, including such popular titles as Grunge Is Dead: The Oral History of Seattle Rock Music; The Yacht Rock Book: The Oral History of the Soft, Smooth Sounds of the 70s and 80s; and Primus, Over the Electric Grapevine: Insight into Primus and the World of Les Claypool, among many others.

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