Overview

Alphabet (a.k.a. Google) is one of the most well-known companies in the world. The company's legendary search engine home page is the most visited site on the internet. Further, Alphabet continues to innovate and disrupt the technology industry under the current leadership of Larry Page. The company's masterful leadership legacy creates a solid foundation from which some investors feel confident in the organization's future. For some investors, these circumstances alone, are justification for investing in a company. However, most investors prefer to have an in-depth understanding of the company's financial statements and financial ratios before investing in the firm. Through a well-rounded understanding of the firm's financial standing, investors may make better, more informed investment decisions.This leads to the purpose of the book. This book was written to help investors, business students, finance students and accounting students, better understand the totality of Alphabet's financial well-being. Concepts covered in the financial statement section include analyzing 5-years' worth of income statements and balance sheets. Specifically, I define revenues, profits, fixed costs, cost of goods sold, gross margins, accounts payable, and other income statement and balance sheet topics. Next, I offer an in-depth analysis of the financial statements as related to Alphabet's current financial statements. As for the financial ratios covered, I have included definitions, formulas and analysis of Alphabet's financial ratios for the last five year covering current ratio, cash ratio, quick ratio, net working capital ratio, total asset turnover ratio, fixed asset turnover ratio, days sales outstanding, inventory turnover, accounts receivable turnover, working capital turnover, accounts payable turnover, return on assets, return on equity, profit margin, gross profit margin and several more common ratios needed by investors and students alike.In the end, hopefully, not only will you have a better understanding of financial statements and financial ratios, in general. But, you will also have a thorough understanding of Alphabet's financial position, based on an in-depth review and analysis of their most recent financial statements and financial ratios.

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9781095071793

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