Overview

Its eight oclock Monday morning. What do you do to outpace the market and grow faster than your competitors? Aligning the Dots provides a clear answer to that deceptively simple question. Although many how-to-grow business books have been published, none offer a pragmatic and reliable blueprint for top-line growth that is built on deep data analysis and a universal framework that leads to revealing insights. Without a clear roadmap to growth, a CEOs demands for innovative product development, better marketing, and increased customer acquisition and conversion often fail to produce desired outcomes. An effective leader understands that without clear direction and guidance, teams will revert to business as usual and no amount of inspirational taglines will help the business grow faster. Aligning the Dots introduces a new paradigm. Its a universal, data-driven and prescriptive methodology, called A4 Precision Alignment, designed to accelerate any business. Based on the profound insight that the maximum top-line growth rate can only be achieved when a business and its target market are perfectly aligned, this methodology reveals how quantitative measurements of alignment form the base for the development a Growth Playbook. That blueprint will guide any business to align the dots to outperform its target market and fly past its competitors.

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9781734208702

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Philippe Bouissou, Ph.D. has spent three decades in Silicon Valley as an entrepreneur, a CEO, a venture capitalist and a management consultant. He is Managing Partner at Blue Dots Partners LLC, a firm he co-founded focused on top-line acceleration. He started his career as the founder and CEO of G2i, Inc. a Unix software company that was acquired by Matra. He then was Senior Vice President at Matra Hachette Multimedia, Inc., where he led US business development for electronic publishing for the $12 billion, high-tech and diversified media company before joining Apple as Director of the Worldwide Internet Commerce group, where he founded and managed the online Apple Store and grew its revenue from zero to $350 million. After Apple, Bouissou became a venture capitalist and successfully invested $43 million and generated double-digit cash-on-cash IRR. For over half a decade, Bouissou co-managed the Milestone Group, a management consulting firm serving over 220 clients. During his career, Bouissou led over 120 management-consulting projects with companies such as Cisco, Microsoft, SAP and Verisign and served on the board of directors of 20 companies, including ACG (Association for Corporate Growth) Silicon Valley, where he currently serves. Bouissou graduated from École Normale Supérieure in Paris and holds a BS in Mathematics, an MS in Physics and a Ph.D. in non-linear physics and chaos theory.

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