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9783822851562

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[Ali] would rap before they called it rap. - Berry Gordy, Motown Founder

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Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the I Want My MTV campaign, Jiffy Lube and Tommy Hilfiger ads, USA Today's breakthrough singing TV campaign, and ESPN's In Your Face campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is Sellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.

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