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9783319457956

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This textbook on practical data analytics unites fundamental principles, algorithms, and data. ... this book is devoted to upper-division undergraduate and graduate students in mathematics, statistics, and computer science. It is intended for a one- or two-semester course in data analytics and reflects the authors' research experience in data science concepts and the teaching skills in various areas. ... The text is eminently suitable for self-study and an exceptional resource for practitioners. (Krzysztof J. Szajowski, zbMATH 1367.62005, 2017)

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Brian Steele is a full professor of Mathematics at the University of Montana and a Senior Data Scientist for SoftMath Consultants, LLC. Dr. Steele has published on the EM algorithm, exact bagging, the bootstrap, and numerous statistical applications. He teaches data analytics and statistics and consults on a wide variety of subjects related to data science and statistics. John Chandler has worked at the forefront of marketing and data analysis since 1999. He has worked with Fortune 100 advertisers and scores of agencies, measuring the effectiveness of advertising and improving performance. Dr. Chandler joined the faculty at the University of Montana School of Business Administration as a Clinical Professor of Marketing in 2015 and teaches classes in advanced marketing analytics and data science. He is one of the founders and Chief Data Scientist for Ars Quanta, a Seattle-based data science consultancy. Dr. Swarna Reddy is the founder, CEO, and a Senior Data Scientist for SoftMath Consultants, LLC and serves as a faculty affiliate with the Department of Mathematical Sciences at the University of Montana. Her area of expertise is computational mathematics and operations research. She is a published researcher and has developed computational solutions across a wide variety of areas spanning bioinformatics, cybersecurity, and business analytics.

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