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9783836508438

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Born in Brooklyn, New York in 1917, Alex Steinweiss entered Abraham Lincoln High School at the height of the Great Depression. It was there that he came under the wing of the art department chair Leon Friend, whose other famous pupils include Seymour Chwast, Gene Federico, and William Taubin. After graduating from Parsons School of Art and Design, Steinweiss became an assistant to the Austrian designer Joseph Binder for three years. In 1939 he became first art director of Columbia Records and single-handedly invented the album cover. During World War II Steinweiss enlisted with the U.S. Navy, designing posters by day and continuing to work for Columbia by night. After the war, he took on additional clients in the record industry (London, Decca, RCA, Everest), as well as dozens of distilleries, film studios, magazines, and medical companies. In 1970, Steinweiss retired from the graphic design field to pursue painting and ceramics, and moved to Sarasota, Florida. His work has been widely exhibited around the United States, and his numerous awards include an AIGA Medal and the Art Directors Hall of Fame Award for lifetime achievement. Kevin Reagan is a three-time Grammy Award winning art director/designer who has also been honored by the AIGA, NARAS, the Type Director's Club, Print, and Communication Arts, among others. The former art director of Geffen, MCA, and Maverick Records, he has designed packages for hundreds of artists including Madonna, Beck, The Dixie Chicks, and Sonic Youth. He lives and operates his design studio in Los Angeles, California. Steven Heller, a senior art director of the New York Times and co-chair of the School of Visual Arts MFA Design program, is the author of over one hundred books on design, popular culture, and satiric art. In addition to writing for over a dozen TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer.

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