Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation
Author:   B. Gunter ,  A. Hansen ,  M. Touri
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2010
ISBN:  

9781349314959


Pages:   241
Publication Date:   01 January 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation


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Author:   B. Gunter ,  A. Hansen ,  M. Touri
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2010
Weight:   0.374kg
ISBN:  

9781349314959


ISBN 10:   1349314951
Pages:   241
Publication Date:   01 January 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Acknowledgements Alcohol Consumption and Youth: Key Issues Alcohol Marketing over the Years Advertising and Alcohol Consumption in Society Alcohol Advertising and Youth Drinking Behaviour Orientations toward Alcohol Advertisements Alcohol Representation at Point of Sale Impact of Alcohol Representation in the Entertainment Media Impact of Alcohol Representation in the News Alcohol Marketing: Regulation and Compliance Notes Bibliography Index

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Author Information

Author Anders Hansen: Anders Hansen is Senior Lecturer in the Department of Media and Communication at the University of Leicester, UK. He is Associate Editor of the journal Environmental Communication, Secretary to the International Environmental Communication Association, and Chair and Convenor of the IAMCR s Working Group on Environmental Issues, Science and Risk Communication. His research focuses primarily on media roles in the communication, representation and construction of environmental issues, science and health.

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