Akzeptanz Mobiler Kundenkartenprogramme Bei Konsumenten
Author:   Jan Prein
Publisher:   Gabler Verlag
ISBN:  

9781283365260


Pages:   248
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Akzeptanz Mobiler Kundenkartenprogramme Bei Konsumenten


Overview

Jan Prein untersucht, inwieweit Konsumenten mobile Dienste in Kundenkartenprogrammen tats chlich akzeptieren und welche Faktoren die Akzeptanz beeinflussen. Auf der Basis der Ergebnisse einer umfangreichen empirischen Untersuchung gibt der Autor Empfehlungen f r die erfolgreiche Gestaltung mobiler Kundenkarten-Anwendungen.

Full Product Details

Author:   Jan Prein
Publisher:   Gabler Verlag
Imprint:   Gabler Verlag
ISBN:  

9781283365260


ISBN 10:   128336526
Pages:   248
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   English & German

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