Airport Marketing

Author:   Nigel Halpern (Molde University College, Norway) ,  Anne Graham (University of Westminster, UK)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780367483739


Pages:   416
Publication Date:   05 November 2021
Format:   Hardback
Availability:   In Print   Availability explained
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Airport Marketing


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Author:   Nigel Halpern (Molde University College, Norway) ,  Anne Graham (University of Westminster, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.970kg
ISBN:  

9780367483739


ISBN 10:   0367483734
Pages:   416
Publication Date:   05 November 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Introduction. 2 The airport marketing environment. 3 Airport customers and segmentation. 4 Airport marketing research and route development. 5 Airport strategic marketing planning. 6 The airport product, brand and experience. 7 Airport pricing and incentives. 8 Airport distribution and customer relationships. 9 Airport promotional mix, partnerships and engagement. 10 Airport digital marketing. 11 Airport marketing for a more sustainable future. 12 Airport crisis communications and marketing.

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Author Information

Nigel Halpern is Professor of Air Transport and Tourism Management with the Department of Marketing at Kristiania University College in Oslo, Norway. He has previously worked for Molde University College; the Centre for Civil Aviation at London Metropolitan University; the UK Department for Transport, Local Government and the Regions; the UK Civil Aviation Authority; and PGL Travel. Nigel teaches and conducts research and consultancy in air transport and tourism management. Airport marketing is his main area of interest. He has a PhD in airport marketing from the Centre for Air Transport Management at Cranfield University, and he has published widely on the subject in leading textbooks and academic and professional journals, including with books on Airport Marketing and The Routledge Companion to Air Transport Management. Anne Graham is Professor of Air Transport and Tourism Management at the University of Westminster in London, UK. One of her key areas of expertise and knowledge is airport management, economics and regulation, and she has over 30 years’ experience of teaching, research and consultancy on these topics. She has published widely with recent books including Managing Airports (5th edition), The Routledge Companion to Air Transport Management, Airport Finance and Investment in the Global Economy, and Aviation Economics. She is also a co-editor of three linked books published by Routledge in 2021 related to air transport and regional development. She is a former Editor-in-Chief of the Journal of Air Transport Management.

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