Overview

"Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the ""golden age of flying."" Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colours, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Standard Edition of the successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 contains all of the information and almost all of the images, but in a leaner format and at a more affordable price. In its Premium Edition, the book has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. AUTHOR: Matthias C. Huhne is a Harvard graduate, art collector and author. After ten years of research in airline design and aviation history, leading him to museums and archives around the world, he wrote Airline Visual Identity 1945-1975. His work as a developer of high quality commercial and residential real estate in the U.S., Germany and Canada gave him a keen appreciation of commercial design and historical investigation. Living between Berlin and Vancouver, he founded his own award-wining real estate company in 1996 and started supporting modern art as well as North American native art. He has several new book projects lined up and splits his time between real estate development and writing. SELLING POINTS: . The ultimate sourcebook for the best airline graphic design . Also available in two other editions, 9783981655001 and Premium Edition 9783981655025: an exceptional book that pushes the limits of modern art printing technology 529 colour, 32 b/w"

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9783981655018

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Reviews

A meticulous overview of the vivid posters and design elements of the leading airlines. The New York Times The perfect Mad Men -era eye candy. The Boston Globe

A meticulous overview of the vivid posters and design elements of the leading airlines. The New York Times, August 27, 2015 Intriguing for the parallels it evokes between the glamour of the Jet Age and the halo around computing today - both are the result of designers whose talents transcended the product itself. New Republic, April 27, 2015 The perfect 'Mad Men'-era eye candy. The Boston Globe, April 25, 2015

"""A meticulous overview of the vivid posters and design elements of the leading airlines."" The New York Times, August 27, 2015 ""Intriguing for the parallels it evokes between the glamour of the Jet Age and the halo around computing today - both are the result of designers whose talents transcended the product itself."" New Republic, April 27, 2015 ""The perfect 'Mad Men'-era eye candy."" The Boston Globe, April 25, 2015"

Author Information

Matthias C. Huhne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Huhne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.

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