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OverviewFull Product DetailsAuthor: Saskia Faulk , Jean-Claude UsunierPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.90cm Weight: 0.476kg ISBN: 9781138879454ISBN 10: 1138879452 Pages: 332 Publication Date: 10 April 2015 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationSaskia Faulk is a DBA candidate at the University of Plymouth, UK. Her current research focuses on media in public health communication. She works as media educator and consultant and has written extensively on communication, marketing, and media. Jean-Claude Usunier is Honorary Professor of Marketing at HEC, University of Lausanne, Switzerland. His research interests include cultural dimensions of international marketing and cross-cultural and comparative management. He has published more than ten books and over thirty articles in academic journals. His latest books are Marketing Across Cultures (with Julie Anne Lee, 2012) and International and Cross-Cultural Management Research (with Hester van Herk and Julie Anne Lee, 2017). Tab Content 6Author Website:Countries AvailableAll regions |