Overview

Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, more competitive, and less impactful. Why? Because in an AI-first world, most of the buyer journey is invisible. What once required multiple search queries, reading websites, talking to sales reps, doing research, and making a decision can now be done in seconds. AI platforms are helping customers educate themselves without ever interacting with you or your business. This shift means companies need to rethink their go-to-market and focus on activities that increase their visibility, authority, and referenceability to stay relevant and derisk their business continuity from the threat of AI disruption. AI Marketing Blueprint delivers a clear, practical, and evergreen framework outlining the 7 New Rules CEOs, investors, and revenue leaders need to focus on to transform their companies and drive pipeline and revenue in a world with AI.

Full Product Details

9781544551999

Table of Contents

Reviews

""A must-read for the modern marketer or PE operating partner. As attention shifts toward AI-driven discovery, earning external share of voice is essential. Shiv masterfully lays out how to do exactly that."" --Ryan Brady, Principal and Head of Value Creation at Updata Partners. ""Shiv has a rare ability to strip marketing down to what actually matters. AI Marketing Blueprint cuts away the noise, clarifies what's changed, and shows how the pieces fit together."" --Jon Penland, CEO of Kinsta. ""Shiv does an outstanding job simplifying and demystifying the changes every business is facing today. His seven-step blueprint is an actionable guide for marketers who want to win in the new world of the AI-driven buyer's journey."" --Ray Wizbowski, CMO of ECI Software Solutions.

Author Information

Shiv Narayanan is the founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders to transform their companies and scale their enterprise value. He has helped B2B companies create hundreds of millions of dollars in pipeline and revenue with marketing, demand generation, and content. Shiv is also the two-time bestselling author of the books Post-Acquisition Marketing and Exit-Ready Marketing and the host of the Private Equity Value Creation Podcast. Previously, he served as the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.

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