AI Marketing and Ethical Considerations in Consumer Engagement
Author:   Arjun J Nair ,  Sridhar Manohar ,  Amit Mittal ,  Nitin Patwa
Publisher:   IGI Global
ISBN:  

9798337334769


Pages:   450
Publication Date:   07 May 2025
Format:   Hardback
Availability:   Available To Order   Availability explained
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AI Marketing and Ethical Considerations in Consumer Engagement


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Author:   Arjun J Nair ,  Sridhar Manohar ,  Amit Mittal ,  Nitin Patwa
Publisher:   IGI Global
Imprint:   IGI Global
Dimensions:   Width: 21.60cm , Height: 2.40cm , Length: 27.90cm
Weight:   1.279kg
ISBN:  

9798337334769


Pages:   450
Publication Date:   07 May 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Dr. Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD programs offered at Chitkara University. Sixteen scholars have been awarded PhD degrees under his guidance and he has published over 60 Scopus / SSCI indexed papers with a number of these included in the ABDC/ABS journal list. His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods.

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