Overview

This book offers a comprehensive exploration of artificial intelligence (AI) integration for business sustainability for a resilient future. Delving into the dynamic interplay between AI and sustainable business practices, it serves as a vital guide for professionals, entrepreneurs, policymakers, and researchers seeking to embrace innovative solutions to drive sustainability initiatives forward. From its inception, the book sets out to showcase the critical role that AI plays in reshaping modern business landscapes towards sustainability. It extensively covers various facets with foundational understanding of sustainability and AI evolution and detailed insights into successful AI integration in industries such as agriculture, education, energy, manufacturing, and healthcare. Through real-world case studies and practical strategies, it illuminates how AI can optimize operations, mitigate environmental impact, and foster social responsibility. The book addresses the core challenges faced by businesses in implementing AI-driven sustainability solutions. It navigates through adoption barriers, regulatory concerns, and ethical considerations, offering actionable advice for responsible AI integration. Furthermore, it presents future trends and emerging technologies, empowering readers to anticipate disruptions and utilize innovative AI solutions.

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Dr. Aziza Al Qamashoui is Assistant Dean, College of Economics and Business Administration at the University of Technology and Applied Sciences, Oman. She holds a Ph.D. in management from the University of Plymouth, UK, and has completed her master’s degree in international accounting and financial management from Glasgow University, UK. She is a fellow of the Academy of Higher Education in the United Kingdom and a research fellow of the Humanities Research Center at Sultan Qaboos University. She is also leading a research committee at UTASA and has also been involved in various research projects funded by The Research Council of the Oman Chamber of Commerce and Industry, and Oman LNG. Her research interests include entrepreneurship, education, innovation, and economic development. Dr. Nasser Al Baimani is the Assistant Vice-Chancellor of the University of Technology and Applied Sciences in Al Mussanah, Oman. He received his Ph.D from Cardiff Metropolitan University in the United Kingdom and his master’s degree in marketing science from the University of Stirling in the United Kingdom. He has published and peer-reviewed many scientific papers and presented at various conferences inside and outside Oman. His research interests include entrepreneurship and marketing, he has involved in countless projects in the marketing field at the university.  

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