Overview

The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors' spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.

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Ricardo Fontes Correia started an academic career in 2003, and is Associated Professor at the Polytechnic Institute of Bragança (Portugal), where he is the head of the Master programme in Tourism Marketing, and visiting Professor at ISM University of Management and Economics (Lithuania). Ricardo has served as an external consultant in programs such as the European Union Agris Program and Interreg and as consultant for Deloitte & Touche. He regularly participates in research programs, conferences and international scientific meetings, as well as the publication of several chapters in books and articles in international journals. Márcio Martins has a PhD in Tourism from the University of Aveiro, a master's degree in Natural Hazards Management and a degree in Geography from the Faculty of Arts and Humanities of the University of Porto. He is currently an Adjunct Professor at the Polytechnic University of Bragança (IPB) and his main research areas are the spatiotemporal behaviour of tourists, tourist tracking technologies and backpacker tourism. He is currently an integrated member of CITED - IPB's Centre for Transdisciplinary Research in Education and Development, a collaborating member of the Centre for Research, Development and Innovation in Tourism (CITUR) and also of IPB's Management Applied Research Unit (UNIAG). He is the author of a book, several book chapters and several scientific articles in international journals (Scopus/WoS), and has also presented several papers at scientific conferences in the field of tourism. He has participated in research projects supported by FCT and is a reviewer for some international scientific journals. Ruta Fontes is a PhD student specializing in Tourism at Aveiro University. With a passion for exploring the fascinating world of travel and leisure, she has delved deep into the realm of tourism behavior and spatiotemporal tracking. Ruta's academic journey has been marked by a commitment to research excellence, with numerous publications including papers and book chapters.

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