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9781032743356

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""AI is radically transforming every aspect of marketing, including how we research, create, execute, deliver, and measure success. This book is a must-study for marketers looking to embrace the future of marketing, proving that those who master AI’s potential will lead the pack."" Courtney Deinert, Director, Industry Product and Solution Marketing for Telecom, ServiceNow ""Artificial intelligence in marketing abounds. It is difficult to keep up with applications and implications for brands and consumers alike. The book addresses where and how AI will lead marketing in the future. Smartly written, timely, and concise, it is a great resource for marketing educators to adopt in their curriculum."" Brian A. Vander Schee, Ph.D., D.B.A., Indiana University Bloomington, Kelley School of Business ""As a long-time professor of Marketing, I am looking for credible AI resources with a solid historical and theoretical foundation on how AI is, can be, and should be used in the profession. Practical examples and teaching tools are essential for integrating AI into my courses. AI in Marketing: Applications, Insights, and Analysis delivers exactly what I need."" Michael Wiese, Ph.D., Point Loma Nazarene University, Fermanian School of Business

Author Information

Hannah D. Walters, DBA, is Associate Professor of Marketing at Northern State University. Walters teaches Marketing, Marketing for e-commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Walters researches ethical issues in consumer behavior and marketing, AI in higher education, and student engagement. Rachel M. Hammond, DBA, is Associate Professor of Management at Calvin University. She teaches organizational behavior and management courses. Hammond’s research focuses on the scholarship of teaching and learning, board gender diversity, and organizational flourishing. She is also pursuing thought leadership around developing human-centered skills for AI-driven workplaces.

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