Overview

AI for Business is a practical guide for leaders who want to harness the power of artificial intelligence without getting lost in the hype. Drawing on decades of experience at the intersection of cutting-edge research, public policy and industry transformation, Jon Whittle shows how AI can create real, human-centred value in your organisation. With clarity and pragmatism, the book demystifies AI for non-technical decision-makers. It offers a framework for thinking strategically about AI adoption, covering everything from defining the right use cases to building responsible governance, navigating ethics, understanding productivity impacts, and aligning AI with your values. Real-world examples bring the ideas to life and offer actionable insights you can apply right away. Whether you are a CEO, policymaker, innovation lead or just AI-curious, this book empowers you to lead with confidence, curiosity and integrity in an AI-powered world. Because when AI works for people – not just profits – that’s when it really delivers. “Jon Whittle is the ideal coach for any executive looking to navigate the AI revolution.” – Robert Hillard, Consulting Businesses Leader, Deloitte Asia Pacific. ""Many leaders will try to use AI to cut costs, and this can be very effective in improving profitability, but you can’t cut your way to success or growth. Jon’s book teaches how to make AI a collaborator. Whether you’re a CEO, Chairman, Manager, Scientist, or student you should be embarking on your own personal AI revolution but read this book before it’s too late."" – Dr Larry Marshall, former Chief Executive, CSIRO, Chair US Chamber of Commerce in Australia and of Fortescue Innovation.

Full Product Details

Author:   Jon Whittle
Publisher:   CSIRO Publishing
Imprint:   CSIRO Publishing
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.00cm
Weight:   0.265kg
ISBN:  

9781486321421

ISBN 10:   1486321429
Pages:   248
Publication Date:   19 January 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

A note about the use of AI in writing this book About the author Acknowledgements 1 Introduction PART I – CONTEXT 2 Is AI new? 3 What is AI? 4 How is AI used in practice? PART II – WHY AI? 5 Will AI improve productivity? 6 What does AI cost? 7 Will AI bring value to my customers? 8 Can AI disrupt my industry? PART III – AI STRATEGY 9 What should my AI strategy be? 10 How should I structure my organisation for AI success? 11 What is the role of my board in adopting AI? PART IV – THE BIGGER PICTURE 12 What are the ethics of using AI in my organisation? 13 What is the impact of AI on the environment? 14 How does AI relate to ESG? 15 What are the cybersecurity implications of AI? PART V – BRINGING IT ALL TOGETHER 16 A successful case study 17 A not so successful case study 18 If you remember only one thing … Appendix References Index

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Author Information

Jon Whittle is a leading voice in applying AI to business, having worked in AI for 30 years. A former NASA technical lead, Jon directed CSIRO's Data61, the data and digital specialist arm of Australia’s national science agency, from 2020 to 2025. He hosted CSIRO’s successful podcast, Everyday AI, over two seasons.

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