Overview

"AI-Driven CRM Framework for Business Applications,"" authored by Jaspreet, offers a comprehensive guide to integrating artificial intelligence (AI) into Customer Relationship Management (CRM) systems. In this thought-provoking book, Jaspreet explores how AI can revolutionize the way businesses interact with their customers, resulting in enhanced customer experiences and increased profitability. Drawing on extensive research and practical insights, Jaspreet presents a step-by-step framework for implementing AI-driven CRM strategies. Beginning with an introduction to AI and its applications in CRM, the book delves into the various AI techniques and algorithms that can be leveraged to analyze customer data, predict customer behavior, and personalize interactions. Jaspreet highlights the importance of data collection, data quality, and data privacy in building an effective AI-powered CRM system. The author goes on to explain how AI can optimize various CRM processes such as lead generation, sales forecasting, customer segmentation, and sentiment analysis. Jaspreet provides real-world examples and case studies to illustrate the benefits of AI in driving customer engagement, loyalty, and retention. The book also addresses the challenges and ethical considerations associated with AI implementation, offering valuable insights into ensuring responsible and transparent AI usage. Whether you are a business leader, CRM professional, or AI enthusiast, ""AI-Driven CRM Framework for Business Applications"" equips you with the knowledge and tools necessary to harness the power of AI in transforming your customer relationships. With its practical approach and actionable advice, this book is an essential resource for anyone seeking to thrive in the era of AI-driven CRM."

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9781805297994

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