Overview

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: Presents cutting-edge research from experts in AI, PR, and media ethics Discusses emerging AI-driven technologies and their implications for PR professionals Discusses AI's impact on democracy, misinformation, and truth in public discourse Includes a forward-looking analysis of AI's evolving role in communication Offers recommendations for future research and professional adaptation Features research-backed insights, practical strategies, and real-world case studies With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

Full Product Details

Author:   Yang Cheng (North Carolina State University, NC) ,  Dejan Verčič (University of Ljubljana, Slovenia)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.00cm , Height: 2.30cm , Length: 22.60cm
Weight:   0.499kg
ISBN:  

9781394275403

ISBN 10:   1394275404
Pages:   352
Publication Date:   27 October 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Notes on Editors List of Contributors Foreword Preface Acknowledgement Introduction AIandPR-MarkoGrobelnik-COLOR 30Dec2024 Introduction-Final Chapter 1: Staying Human in a Smart Machine World Anne Gregory, Swati Virmani Chapter 2: AI and Privacy: Privacy Concerns in the Public Sphere Tugce Ertem-Eray, Eyun-Jung Ki Chapter 3: AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek Chapter 4: Anxiety and Education: How Not to Become Obsolete Cheng Chen, Qian Xu Chapter 5: AI Strategies and Tools for Public Relations Practitioners Stephen Waddington Chapter 6: Linking AI With Internal Communication: A Systematic Review Yi Luo, Dongdong Yang, Hua Jiang Chapter 7: Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession Jukka Niittymaa, Joel Mero, Vilma Luoma-aho Chapter 8: Collaborating with AI: The Next Frontier of Crisis Communication Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin Chapter 9: Human-Robot Communication and Organizational Public Relationships Jeyoung Oh, Eyun-Jung Ki Chapter 10: Democracy and Public Deliberations in an AI-Mediated World Anca Anton Chapter 11: Deepfakes in Subversive Strategic Communication: Challenges and Responses Sergei Samoilenko, Inna Suvorova Chapter 12: AI, Biases, and Cultures: Values in a Machine World Shannon Bowen, Evgeny N. Pashentsev Chapter 13: Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang Conclusion Yang Cheng, Wanjun He, Jinzhe Qiao, Dejan Verčič

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Author Information

YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University’s top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. DEJAN VERČIČ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.

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