Overview

The insurance industry stands at a pivotal moment where data, intelligence, and automation are redefining its very foundation. Artificial Intelligence (AI) and Generative AI are transforming traditional insurance operations-from underwriting and pricing to claims management, fraud detection, and customer engagement. As insurers navigate rising customer expectations, increasing regulatory scrutiny, and intensifying competition from InsurTech innovators, AI has emerged not merely as a technological upgrade but as a strategic imperative. It enables insurers to move from reactive risk coverage to proactive risk prediction, prevention, and personalized protection. This book provides a structured and practical exploration of AI and Generative AI across the insurance value chain. Beginning with core technologies and data foundations, it progresses through underwriting, actuarial modeling, claims intelligence, distribution transformation, and embedded insurance, while addressing governance, ethics, and the evolving regulatory landscape. Through applied insights, real-world use cases, and hands-on capstone, research, and industry projects, this text equips students, professionals, and industry leaders with the knowledge and tools needed to design responsible, scalable, and future-ready AI solutions in insurance.

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