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9781837088898

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Reviews

This book presents a lucid and timely blueprint for navigating the fast-evolving world of AI in business. It blends conceptual depth with practical insight, enabling leaders and professionals to understand, adapt, and thrive in an AI-driven future. A valuable contribution to contemporary management thinking. -- Subir Verma, Director, FORE School of Management, New Delhi This book offers a sharp, relevant, and future-focused perspective on how AI is redefining marketing, strategy, and customer engagement. It brings together clarity, depth, and actionable insight, exactly what modern marketing leaders need to navigate an increasingly data-driven world. A compelling and timely contribution. -- Nidhi Yadav, Brand & Marketing Head, BCG India

Author Information

Rahul Pratap Singh Kaurav is an Associate Professor at FORE School of Management, India. Surabhi Koul is an Assistant Professor at FORE School of Management, India.

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