Overview

Agricultural Marketing Management is a comprehensive guide that bridges the gap between farm production and market systems. Designed for students, professionals, agripreneurs, and policymakers, this book delves into the evolving landscape of agricultural marketing with a focus on sustainability, digital innovation, and value-chain integration. With climate change, global food security concerns, and rapid digitization reshaping agriculture, marketing management has become more crucial than ever. This book equips readers with the practical tools, policy awareness, and strategic insights needed to thrive in the modern agri-business environment.

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