Overview

Against the background of global market liberalization, increasing consumer awareness and concerns and the spreading of complex technology, new ways to produce, distribute and consume food are evolving. The organization of agricultural production and distribution systems need to adapt, including the development and maintenance of sustainable business relationships between farmers, food processors and grocery retailers. While agricultural value chains have been promoted for decades, more attention is needed on how to enable economic agents to develop lasting relationships and trust within value chains. Using qualitative and quantitative empirical results, Agri-food Chain Relationships offers an insight into the sustainability of current agribusiness relationships and discusses how these may be improved. Theoretical foundations for analysing agri-food chain relations are considered alongside case studies of different countries, food chains and chain stages regarding the issues of sustainable relationships and trust.

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9781845936426

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Christian Fischer is an associate professor of agricultural economics and management at the Free University of Bozen-Bolzano in Italy. At the time of writing this book, he worked at Massey University, Auckland, New Zealand. By training, he is an agribusiness economist, holding a doctorate in agricultural economics from a German university and a specialized master's degree in agro-industrial management from a French business school. He has also earned an Australian postgraduate certificate in international economics and a German MSc in food economics. He has worked in private sector and academic positions. His current research focuses on agri-food chain economics and management, and the marketing of food products. Monika Hartmann is professor for food market research at the Rheinische-Friedrich-Wilhelms-University Bonn, Germany. Prior to her present position she worked as professor at the Institute for Agricultural Development (IAMO) in Halle and at the University of Halle (Germany). She received her PhD from the University of Giessen, Germany. Her research covers qualitative and quantitative market and policy analysis with respect to the food sector. Current work focuses on health and nutrition issues, ethical consumption and on corporate social responsibility in the food sector. She presently serves as the president of the European Agricultural Economics Association.

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