Overview

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform their marketing strategies into drivers of meaningful change. Key Features: -Blends agile methodologies with sustainable marketing frameworks to drive innovation. -Integrates environmental, social, and ethical principles into brand strategies. -Applies circular economy, community-based branding, and sustainable packaging practices. -Leverages AI, digital transformation, and green supply chains for competitive advantage. -Provides actionable, research-based approaches using global case studies and practical tools.

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9789815324082

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