Overview

You don't need a team. You need a better model. For decades, the creative industry told you that bigger was better - more people, more overhead, more layers between a good idea and the client who needs it. That model is breaking down. And for seasoned creative professionals, the timing couldn't be better. Agency of One makes a simple, radical argument: an experienced creative director, brand strategist, or creative producer - armed with the right tools and direct client relationships - can do the work of an entire traditional agency. Not a watered-down version of it. The real thing. Written by Glenn Pajarito-a creative director with twenty years working with brands including Google, NBC, Samsung, Anheuser-Busch, LEGO, American Airlines, NBA, Microsoft, Target, and hundreds more. This book is the blueprint for building a one-person agency that outperforms, out-earns, and outmaneuvers the firms you used to work for. You'll learn how to price your work, structure client relationships, use AI as a genuine force multiplier, build a bench of collaborators without adding payroll, and define a version of success that doesn't require sacrificing your time, autonomy, or creative standards to achieve it. This is not a book about freelancing. Freelancers execute tasks. An Agency of One runs the show. If you've spent years building skills across strategy, creative, and production - and you're ready to put them to work on your own terms - this is the book you've been waiting for.

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Author Information

Glenn Pajarito is a creative director and Managing Partner at Rough Draft NYC, a creative agency founded in 2014. Over a twenty-year career, he has held executive creative roles at some of the world's most recognized brands and agencies and built or contributed to campaigns for clients across sports, technology, retail, and consumer goods. He grew up in San Diego and started his career as a graphic designer at snowboard, surf, and skateboard brands. When he made the shift to an ad agency, it wasn't long until he made the move to New York to become a Creative Director on Madison Avenue. Glenn has worked with more brands than any other creative professional including Google, NBC, Citi, Samsung, Anheuser-Busch, LEGO, American Airlines, NBA, Microsoft, Target, and hundreds more. His work has been recognized with at The One Show, the Webbys, Clios, and campaigns across multiple Super Bowls and the Olympics. He has also opened a coworking space in Williamsburg, Brooklyn-which he ran with his wife, Alison, a two-time Emmy Award-winning designer-and a Filipino restaurant in Downtown Brooklyn. Today, Glenn works with clients across New York and beyond from Berlin, where he lives with his wife, Alison, and their three sons. Agency of One is his first book.

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